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Information × Registration Number 2113U002868, Article popup.category Thesis Title popup.author popup.publication 01-01-2013 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/64213 popup.publisher Харківський національний університет імені В. Н. Каразіна Description It is argued that contextual advertising is combination of image (graphical information and sound), display and bar (software, providing possibilities for navigation), and textual information. Such language means as lexical repetitions, provoking question, imperative mood sentences, usage of pronoun you and estimating vocabulary provide fulfillment of pragmatic purpose of the text. popup.nrat_date 2025-05-12 Close