Search academic texts

Information × Registration Number 2119U001283, Article popup.category Тези Title popup.author Швець К. А.Чальцева О. М. popup.publication 01-01-2019 popup.source_user Донецький національний університет імені Василя Стуса popup.source https://r.donnu.edu.ua/handle/123456789/2717 popup.publisher Вінниця: ДонНУ імені Василя Стуса Description Тези статті у Вiснику студeнтськoгo нaукoвoгo тoвaриствa Дoнeцькoгo нaцioнaльнoгo унiвeрситeту iмeнi Вaсиля Стусa. 2019. Вип. 11. Т. 1. С. 28-32. This study provides information on digital PR technologies in the 2016-2017 presidential campaigns of the United States and France, on the specifics of using new types of PR technologies in presidential election campaigns in the United States and France in 2016-2017. The methodological basis of the work is the systematic approach based on the “Deutsch Communication Theory”, the behavioral approach – the “Magic Bullet Theory”. The “Theory of Propaganda by Harold Lasswell” was also applied, as well as the “Theory of Media Dependency”. The specificity of the topic under study provides for the application of a comparative method, namely: binary direct comparison (according to the principle of maximum similarity of countries), temporal (synchronous) comparison; content analysis; event analysis. popup.nrat_date 2025-01-09 Close