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Information × Registration Number 2119U006538, Article popup.category Препринт Title Customer Lifetime Value For Credit Limit Optimization (AI translated) popup.author Kostiv MarkiyanKostiv Markiyan popup.publication 01-01-2019 popup.source_user Український католицький університет popup.source https://hdl.handle.net/20.500.14570/1330 popup.publisher Description Customer lifetime value is an important metric for banks to optimize a credit limit, improve retention and set competitive pricing. The specifics of credit cards market provide challenges with undetermined usage time and positive correlation between the risk and revenue. To address these challenges, we present a customer lifetime value framework in conjunction with riskadjusted- return for revolving products and credit limit increase and decrease strategy taking into account CLV metrics. popup.nrat_date 2025-11-05 Close