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Інформація × Реєстраційний номер 2121U002434, Матеріали видань та локальних репозитаріїв Категорія Стаття Назва роботи Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program Автор Дата публікації 01-01-2021 Постачальник інформації Сумський державний університет Першоджерело https://essuir.sumdu.edu.ua/handle/123456789/86069 Видання Sumy State University Опис The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement activities. Here product placement indicates a paid form of non-traditional advertisement where products or brand names are intentionally present along with the programs. Consumers’ purchase decisions relate to how they know the brand name, and traditional marketing activities failed several times to hit the customer’s black box. People are fascinated by an innovative way of product representation, a tough and challenging task for marketers. Embedded marketing or Product placement helps both viewers and marketers to build a bridge for communication. In Bangladesh, people are less conscious about their local products as well as their media programs. Додано в НРАТ 2025-03-24 Закрити