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Information × Registration Number 2121U005539, Article popup.category Thesis Title popup.author popup.publication 01-01-2021 popup.source_user Сумський державний університет popup.source https://essuir.sumdu.edu.ua/handle/123456789/89085 popup.publisher Сумський державний університет Description Targeted advertising is defined as advertising on social networks such as Facebook or Instagram. It stands to note that it provides an accurate display of advertising. Thus, it has a more significant impact on the loyalty of potential consumers. The absence of territorial restrictions, active involvement of consumers in interaction with the brand and easy access to the resource allows reaching more consumers and reduce the advertising cost. popup.nrat_date 2025-05-12 Close