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Information × Registration Number 2122U001194, Article popup.category Стаття Title popup.author Атаманчук Зорина Асланівна popup.publication 01-01-2022 popup.source_user Донецький національний університет імені Василя Стуса popup.source https://r.donnu.edu.ua/handle/123456789/2817 popup.publisher Вінниця: ДонНУ імені Василя Стуса Description Стаття у науковому виданні Економiка i органiзацiя управлiння •№ 1 (45) 2022 The role of national culture as a specific system of norms, values that distinguish one society from another and promotes its integration, giving the identity, which at the same time is the basis for creating a unique tourist product. The content of elements of culture is determined. Attention is emphasized on models of world culture. Innovative processes in international tourism are considered. The influence of cross-cultural communications on the spread of innovations is substantiated. Proposals for improving the development of innovations in international tourism in conditions of globalization and cross-cultural interaction are formed popup.nrat_date 2025-01-09 Close