Пошук академічних текстів

Інформація × Реєстраційний номер 2123U009350, Матеріали видань та локальних репозитаріїв Категорія Книга Назва роботи Marketing in the Digital Environment Автор Дата публікації 01-01-2023 Постачальник інформації Сумський державний університет Першоджерело https://essuir.sumdu.edu.ua/handle/123456789/92485 Видання Sumy State University Опис The textbook contains provisions that reveal the main points of marketing in the digital environment and the basic tools necessary for a marketer to successfully implement a variety of projects on the Internet. In particular, the types of Internet business, business models and characteristics of creating a business in the Internet environment, Internet marketing, development and promotion of web resources. It provides analysis of the practical aspects that illustrate the theoretical positions of marketing in the digital environment. The publication contains a series of practical exercises, cases and tests to assess the level of knowledge. It is recommended for students of economics and specialities in the field of Internet business, marketers, teachers, graduate students, as well as a wide range of readers interested in marketing in the digital environment. Додано в НРАТ 2025-05-13 Закрити