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Інформація × Реєстраційний номер 2124U004692, Матеріали видань та локальних репозитаріїв Категорія Препринт Назва роботи Analytical Examination of Customer Satisfaction and Retention Strategies within the Context of a PC Bang Cafe Автор Dutchak Bohdan Дата публікації 01-01-2024 Постачальник інформації Український католицький університет Першоджерело https://hdl.handle.net/20.500.14570/4832 Видання Опис The growth of the video games market has remarkably shaken the dynamics with PC bang cafes, which are now increasingly popular as gamers spend more and tech- nologies advance. This study derives how PC bang cafes can utilize customer data even to the extent of sophisticated clustering models to increase customer satisfac- tion and retention. The methodology was designed using different clustering al- gorithms such as OPTICS, K-means, and DBSCAN to classify and understand cus- tomer behaviors and preferences systematically. The evaluation utilized three key metrics: the score of Silhouette, Calinski-Harabasz Index, and Davies-Bouldin In- dex. Out of the many there was the one which proved to be the most relevant and gave clear and well-defined customer segmentation, this was the OPTICS. Conse- quently, the clustering not only validates the efficiency of the used models but also assists in creating targeted retention strategies specific to the needs of the customer clusters that are considered. The results highlighted the profound role of properly targeted engagement strategies in improving customer experience and loyalty in PC bang areas.. . . Додано в НРАТ 2025-05-09 Закрити