Пошук академічних текстів

Інформація × Реєстраційний номер 2124U004695, Матеріали видань та локальних репозитаріїв Категорія Препринт Назва роботи Improving Adoption of Clothing Rental Services with User Experience Design Автор Zaiachkovska Nadiia Дата публікації 01-01-2024 Постачальник інформації Український католицький університет Першоджерело https://hdl.handle.net/20.500.14570/4854 Видання Опис Due to overconsumption, the fashion industry is one of the biggest environmental polluters. It is important to embed new fashion practices that decrease production and for customers to adopt them. This thesis investigates how adopting the sustain- able practice of clothing rental might be improved during the first introduction to a service using UX design. The thesis focuses on building trust between potential users and a rental service for better customer acquisition. The results of this research are based on 12 semi-structured usability tests made of three existing subscription- based clothing rental websites (Rent the Runway, Gwynnie Bee, and Vince Unfold) and a clickable prototype of the improved Vince Unfold website. The results showed a strong correlation between clarity and accessibility of the information about ser- vices’ work and values and feelings of trust from the users. Quality UX design was found to be important in creating a better impression of new services and had a positive impact on considering new fashion behaviors. Some recommendations for clothing rental websites were extracted during the research. Findings from the study indicate the need to create accessible and clear content for services’ websites and the necessity of additional promotion of the clothing rental model. All files related to the thesis can be found via this link. Додано в НРАТ 2025-05-09 Закрити