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Інформація × Реєстраційний номер 2124U004697, Матеріали видань та локальних репозитаріїв Категорія Препринт Назва роботи Development of User Interfaces for Marketing Funnel Platforms Builder Автор Kryvyi Mykola Дата публікації 01-01-2024 Постачальник інформації Український католицький університет Першоджерело https://hdl.handle.net/20.500.14570/4853 Видання Опис The purpose of this thesis is to create a clickable prototype of the website builder for fast creation of Marketing Funnels for businesses who use Digital Product Mar- keting as one of User Acquisition channels. In the recent years the popularity of a relatively new user acquisition channel is growing rapidly. This channel acquires users through a special marketing funnel, where users pays for the product and then receives it (usually, this product is a mo- bile app). Such a channel has multiple advantages which are described in detail in the following Chapter. It is already clear how to create these funnels: many busi- nesses have done this, and there is even a typical structure of this funnel present on the market. Still, another problem exists for businesses. Companies know how to create these funnels, but they do not know how to scale its quantity. The following rule is quite clear: the more funnels business has, the more revenue and users it has. And here is the problem: it is hard to scale market- ing funnels, as they require constant experimentation for improving their metrics. One can conduct experiments and create new funnels when there is a few of them. However, if one wants to scale it, he faces bottlenecks in design and development. This thesis aims suggest a solution for businesses who face the problem de- scribed above. The goal is to create a clickable prototype, which will serve as a foundation for the future development of the product. Додано в НРАТ 2025-05-09 Закрити