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Information × Registration Number 2125U003810, Article popup.category Стаття Title popup.author Длігач А. О. popup.publication 30-10-2025 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source https://repository.hneu.edu.ua/handle/123456789/37483 popup.publisher ХНЕУ ім. С. Кузнеця Description In the article the essence and the importance of building the maps of the consumers' new trade marks adoption with the aim of finding out the consumers' preferences and working out the positioning strategirs for the enterprise trade marks are considered. The connection of the process of creating the successful trade mark with the current competitive situation on the market and with the conversion of the received information into the trends of creating the distinctive characteristics of the trade mark are shown. popup.nrat_date 2025-11-24 Close