Search academic texts

Information × Registration Number 0123U103215, ( 0226U001011  ) R & D request Title Development of marketing in the conditions of informatization of society Head Kosenko Oleksandra P., Доктор економічних наук Registration Date 12-07-2023 Organization National Technical University "Kharkiv Polytechnic Institute" popup.description1 The purpose of the research is: substantiation of the theoretical and methodological foundations of the transition of society to the information stage of development with the help of marketing tools; research of scientific approaches to determining the importance of applying marketing in the conditions of informatization of society, the national economy and uneven access to economic information. The development of marketing communications is inseparable from the process of informatization of society. And all of them are directly or indirectly aimed at the creation, introduction to the market, support, strengthening and development of brands. Today, competitive advantage is more of an informational than material object. Value is created by providing information that enables consumers to solve their problems better and more efficiently than before popup.nrat_date 2024-12-09 Close