Search academic texts

Information × Registration Number 0218U000369, 0117U003464 , R & D reports Title Methodological principles of development of network marketing companies popup.stage_title Head Sokhatska Оlena, Доктор економічних наук Registration Date 26-01-2018 Organization Ternopol National Economic University popup.description2 The object of research is the process of formation of integrated marketing communications in the conditions of globalization of business. The purpose of research work is the development of theoretical concepts of the formation of integrated marketing communications companies network marketing and the development of practical guidance on how to improve them. Methods of research: logical analysis and synthesis, induction and deduction, graphical, computational, systematic method, forecasting, logical-dialectical method of cognition. The information base of the research included the work of foreign and domestic scientists, the provisions of international and Ukrainian legislation, official statistics, research results and analytical publications of specialized international and Ukrainian companies in the field of direct sales and marketing communications (World Federation of Direct Sales Associations, Ukrainian Association of Direct Sales, Ukrainian Association marketing, international network of advertising agencies Zenith Optimedia, Ukrainian advertising agency, research companies eMarke ter, GfK, Nielsen), the official sites of a number of leading international and Ukrainian network marketing companies, Internet data, interviews, and experiments collected in the research process. The scientific novelty of the obtained results consists in the development of theoretical positions for the formation of integrated marketing communications of global network marketing companies and the development of practical guidelines on how to improve them, in particular in Ukraine. The degree of implementation - at the level of development: practical proposals and methodological recommendations for improving the communication policy of the company "Amway". Product Description popup.authors Братко Олександра Семенівна Демкура Тарас Володимирович Мигаль Оксана Фелікіссімівна popup.nrat_date 2020-04-02 Close