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Information × Registration Number 0220U103821, 0119U102528 , R & D reports Title Managing of effectiveness of marketing activities of a trading enterprise. popup.stage_title Head Savytska Nataliia L., Доктор економічних наук Registration Date 20-11-2020 Organization Kharkiv State University of Food Technology and Trade popup.description2 The authors offer methodical of management effectiveness offers by marketing activity on the basis of her integration in general control system by an enterprise; methodical approach offers in relation to forming of the system of indexes of effectiveness of marketing of trade enterprises taking into account the complex of having a special purpose reference-points of enterprise of trade that is based on the логікі pyramids of effectiveness; application of complex of marketing of "5Р" is reasonable for the enterprises of trade sphere from taking into account of specific of their activity; the methodical tool of estimation of influence of marketing complex is worked out on the results of activity of trade enterprises, that allows to accept strategic decisions from optimization of marketing activity after every element of marketing marketing mix are developed. Product Description popup.authors Afanasieva Oksana P. Verzilova Ganna R Zhehus Olena V. Lutsenko Anna O. Melushova Iryna Yu. Mykhailova Mariia V. Olinichenko Katerina S. 7. Polevych Kateryna V. Priadko Olha M. Tarasov Ihor Yu. Chmil Hanna L. popup.nrat_date 2020-11-20 Close